To promote my magazine I can use various digital technologies.
For example, I could create a short TV/RADIO advert that shows my magazine, and plays songs of the featured artists on the advert. I would play it at a peek time of 7:30 in the morning as students play the radio when they wake up, and also after students get home at around 5pm.
I could promote my magazine online by creating a website especially for my magazine. It would have a preview of my magazine and let you see the contents page. However I wouldn't include all the pages as then the audience would just view it online. To attract my audience into purchasing my magazine instead of trying to access it online, I would use tease devices such as ''find the code on your magazine today'' this would tease the audience into purchasing the magazine to find a code which could win them exclusive tickets etc. My online magazine would also give information such as concert release dates, and exclusive upcoming artists featured in my magazine. On my online magazine I would create an online forum which the audience could give feedback on my magazine. This will be great for my magazine and the audience as it would make my audience feel part of a group and also individual as they may feel that they have helped change and improve the magazine. (looking back at the SEG groups in demo graphics and physio graphics).
I could also create an online 'LIKE' page on Facebook. This would be popular as a lot of teenagers go on Facebook and would be able to see the page and see updates. The page could have an editor sending status updates to tell everyone what's going on now. This idea could also expand into creating a Twitter account, where the audience can click 'follow' and get exclusive updates straight away. If they subscribe the Twitter updates to their phone they will always know what's going on in the magazine and with their favourite artists. This would be a quicker way to access information instead of going on the website.
I could create a FREE app that enables the audience to go straight to the website. I would make the app free as I know that my target audience are young (15-24) and may not have jobs yet.
I could also promote my magazine by creating T-shirts with the magazine name 'OUTPUT' on it. This would be a positive way to promote my magazine as instead of teenagers wearing shirts with innapropriate words/phrases, it could turn into them advertising for my magazine, whilst also wearing my product feeling part of a team.
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