Language:
At the top left of this magazine cover we can see the masthead 'NME', it is is bold letters to show importance and to draw in the readers interest. It is short but dominant to make sure it's noticed first by the reader. Below this there is the main full image which is a mid shot of the artist, this is to show their posture and what message they are trying to give. They are stood back to back which could tell us they are trying to make a statement of being a team; both artists take up a part of the masthead as they are supposed to be powerful, this is giving the message that the content itself is more important than the magazine. This could also be trying to almost 'pop' them out of the magazine creating the illusion of them being in the room with the viewer. The artist is making eye contact with the audience to enhance them into feeling involved with the magazine. The pricing and bar code is at the far bottom right as the producer doesn't want it to be seen first and concentrated on - however it's still big enough to be seen by the reader to be purchased. Placed on top of the main image we can see the headline. The headline is used to pull the reader in, it summarises what the main headline will be about but doesn't give too much away. The headline is in large, bold letters and placed directly in front of out eyes in the centre of the magazine so the reader automatically is drawn to it. It is written in red letters which is a bright colour so you can't really miss it. Below the headline is a subtitle that is used to add an extra point to the headline. In this case we can see it's a small quote of someone who would be speaking in the article, this is used because readers feel more involved if there is a quote itself from an artist they like. Under the masthead is a dominant splash, it is shown in a circle with a black background and bright yellow front, this enables us to be drawn to this. The advert is discrete but still stands out at the same time. At the left third of the cover we have a few various cover lines that attract the reader into wanting to read the magazine, these are once again large and use bold letters. These are shown at the left as they are smaller headlines but still important, the producer wants our eyes to scan the magazine in a certain way - but the cover lines are the ones that help the magazine to be sold the most as they are a sort of teasing contents, we can see a small, few worded headline but it doesn't give too much away - this is so the audience has to purchase it to find out what it's about. Below the cover lines are the anchorage that adds meaning to the main headlines. At the very top of the magazine we ca see the 'skyline' - this is used to show other important headlines that should be addressed. In this magazine it is 'studio news' they have once again used bright colours to attract our attention. There is no smaller thumbnail images on this cover and I believe this is because NME is a popular magazine and it's style is in a certain way to be almost 'secretive' about what they choose to show the readers. For example if they had lots of thumbnail images on the front it would give too much away and there wouldn't be much of a point in purchasing the magazine as it's all there on the front cover already. There is a house- style to this magazine which is dominant colours including; red, black and white. These are used as red and white are bright and attract the audiences attention. Black is a dominant colour which helps to outline and make headlines and such stand out. There is a house-style on this magazine to show it's recognisable to the audience- if there was a different house-style each week it would get too confusing and we wouldn't be able to recognise the magazine itself. These colours should be used through out the magazine to show organisation and make the magazine seem related and together throughout. Other colours such as yellow are used to emphasise something that is important as it's a very bright colour. The font used throughout this magazine is quite a simple block font. This font could be used to show it wants to get straight to the point - If it was to use fancy curly fonts it could connotate it's not serious, but using block letters it grabs your attention and is also simple to read. The colours black and red is a denotation as these colours wouldn't usually be used in mainstream magazines such as 'Hello' and 'What's On Tv' the colours used in the magazine connotate being rebellious and alternative.
Institution:
The institution of this magazine is 'Company & Publisher: IPC Media (Time Inc.)'' I believe this is a large global company as during my research I found that it formed by three large publishers in the UK. It also has published hundreds of magazines since 1963 including 'Womans Weekly' , 'Tv Times' , 'Whats On TV', 'Pick Me Up' and various others! This shows they produce a various ranged genres of magazines.
Ideology:
I think the magazine tries to be controversial yet the style of the magazine is constructed in a casual manner. It's not outrageous with bright colours, just chooses a basic house-style. However, the house-style is black red and white which is very angry colours, they could be trying to connotate the house-style with what the actual music could be about. The way the artists are stood could be trying to give the idea that they are rebellious as they are stood in a 'cocky' position back to back connotating they are a team. They aren't showing much emotion which tells us the magazine is very secretive - you should buy it to find out more. I think the message they are trying to convey is that they are an alternative magazine, different from the others. I think this because you wouldn't see these sort of colours (black, white and red) on mainstream or gardening magazines for example, as they are too formal and want to give a friendly approach - black represents anger. Magazines such as NME are 'loud' and want to give the approach they don't care what people think as the way the magazine is laid out and how the artists are stood in a cocky way gives me this impression.
Audience:
We can tell the magazine is based at the British audience as Miles Kane and Alex Turner are featured as the main artist on the front page. NME's audience is 15-24 year olds as they feature artists that the younger generation listen to, but they also feature the Rolling Stones on the magazine which shows they also want an older audience too - as this is quite an old band now. Based on the conventions and colours used I think they could be trying to give the impression the magazine isn't stereotyped to just one gender. They are doing this by not picking a certain font to use, for example they aren't using a girly font it's just a normal basic style. This is so both genders will purchase it instead of females thinking it's just based at boys. In a cover line they used Amy Winehouse also to attract the female audience as a lot of females listen to her.
Representation:
The people in the magazine are stood back to back which shows they are a team - this could represent that the readers who purchase this magazine are all in one team. I believe the magazine could be trying to represent the audience as unconventional. The are doing this by setting out the magazine in a certain style that isn't using boring plain colours they are using bright colours which stand out. This shows that the readers are extreme as they are attracted to this sort of magazine. I want my readers to be seen as passionate about the magazine, to do this I'll make the person on the front of my magazine have a happy, excited facial expression -this will show the love what they are doing.
ROCK SOUND FRONT COVER
Llanguage:
At the top left we can see the masthead 'ROCKSOUND'. It is in bold, capital letters to draw the reader into seeing this straight away and recognise what it is. The masthead is covered by the main image which is dominating the masthead a little. I think they have done this to emphasise the music genre and mastheads name. The masthead has the word 'rock' in it (which is also the music genre) and this could connotate that the magazine itself is moving a little, as in 'rocking' and not layed out in a straight manner. There is various different music artists on the front cover, they are taking up most of the magazine. I believe they are doing this to show they are in charge. The people in the main image are holding various different objects and pulling facial expressions which would make us feel a little intimidated if we didn't know what the magazine was about. They seem like they are trying to give the impression they have all come together and are showing us where they stand in the music industry - they are the boss. They are giving eye contact to the audience to show they are directing this message at them. The bar code is at the bottom right, it is smaller than most conventions on the page as it doesn't want to attract the audience first as it is not that important. The price is just above this and a little larger so it is noticeable to the readers. At the far right of the magazine is the main headline which is also like a strap line, it is on a slight tilt and the font is sort of broken up. I believe this connotates that it's been rocked up, also following the titles name 'rock music'. The colour of the main headline is white, white represents innocence but as the titles font is in a broken sort of font I think they are trying to connotate the innocence of this magazine has been smashed and it's trying to be rebellious. The headline is supposed to be a short sentence to attract the reader into wanting to know more. However, this headline isn't really a sentence it's more of a statement. This could be used to tease the reader into wanting to know what it's about, and hopefully purchase the magazine. The deck on the headline is 2 as they are trying to keep it short and simple. Below the main headline is 5 puffs as it is just basically promoting 5 different bands by only putting the names of them. These are layed out horizontally and use purple and white to make them stand out. Below the puff is a subtitle, it is in yellow to make it seem important, and using yellow makes it stand out to the audience as it's bright. At the top of the magazine cover in the left third next to the sky line we have a splash. This is used to promote part of the magazine, in this case it is promoted 3 free posters, this in itself is promoting bands as you will be posting them in your room or somewhere were the public will see them. They have once again used yellow on the word 'posters' as they want it to stand out to us. They haven't used smaller thumbnail images as I think they don't want to show too much on the front page and clog it up, this will also give too much away about the magazine and they want you to purchase it to find out what else is featured. There is a house-style to this magazine which includes white and black, with the occasional writing in yellow. I think they have used these two main colours as they don't clash, they compliment each other. The white stands out on the black parts in the image, and the black emphasises the features in the magazine. The house-style is recognisable to the audience as it's simple and isn't pounded with colours all over the place. These colours should be used to create an ongoing pattern through out the magazine. The other colour yellow isn't part of the main house style as it's only used sometimes on certain words that they want to appear important and grab the readers attention. The font used in the magazine is simple and is in capital letters. I think this is so the magazine sort of shouts out at us. The way the font on the magazine is layed out also connotates being rebellious. It is on a slant which shows they are trying to be alternative to other magazines which would usually lay it out on a straight line in a formal way. At the bottom right there is the synergy as the magazine is promoting itself with a website near the bar code to draw readers in to checking it out.
Institution:
The institution of the magazine is who created and published it. For the magazine Rock Sound, it's created by Rock Sound and the publisher is Freeway Press inc. The genre of this publisher is based around rock as these are the sort of magazines they have released.
Ideology:
I think Freeway Press Inc. are showing us that the magazine is alternative and different from the rest. They want us to feel more involved with the magazine and music, to do this this don't use simple font and on a straight line - they use broken up, slanted font which shows the magazine is rebellious and sort of shouting out at us. However the publisher isn't trying to give the impression that it's too alternative as the colours used are quite simple and can be easily read, they aren't bright and in our face. The publisher is trying to show that they are in charge of the music industry, I believe they do this by showing the artists stood in a way which makes them seem better than everyone else as the camera is on a very slight tilt, they are also holding props which gives the idea they are coming after us. The artists on the front page have a lot of expression on their face which gives the idea the magazine is loud and 'out there' and want to be recognised.
Audience:
Rock sound magazine audience is generally 16-25 based on the reader profile. We can tell it's this age range as looking at the front cover the style is quite rebellious as the font is broken up and everything (including main image of artist) is on a tilt - this creates the image to be quite teen like. We know the magazine is for adults too as they have swearing on the front page and younger readers wouldn't purchase this if it did as they wouldn't really be allowed. The audience would be very passionate for music as the magazine gives free posters away, encouraging the audience to sort of self promote the bands/artists they love. I think the magazine is aimed at mainly males as the colour scheme looks very boyish with the colours used, they also haven't features that many female artists on the front cover (even though girls could like male bands).
Representation:
Rock sound is representing the audience as being quite laid back and informal - the magazine cover itself shows this as it's very cluttered up and everything seems to be shouting at the audience as in the font and the artists - it's all very enthusiastic. I believe the audience are being represented as energetic and wanting to get their message across as looking at the main image we can see the artists are looking directly at us and their facial expressions are quite strong, as if they are trying to start a protest (which the audience could be determined as protesting FOR their genre of music). I think the magazine portrays the audience as being quite rebellious as swear words are used in the cover lines so the audience might think buying this creates a look of them getting away with things.
Language:
At the top of this magazine cover we can see the masthead 'KERRANG!', it is spread across the full page as it shows importance. It is not just in the left corner compared to the 'NME' magazine I analysed. I think it's spread across the page as it wants to be different to other magazines such as 'NME' and show they stand out. The masthead is in bold letters to show importance and to draw in the readers interest. The connotation of 'KERRANG!' is the noise a guitar makes when you play a power chord on an electric guitar. They have used this name to show how it's related to the magazine, and that it will feature a lot of instruments such as electric guitars. I think they have used an exclamation mark to make the masthead shout at us. The masthead is also sort of the ident as it always looks the same as is easily recognisable as the identifying feature on the magazine. The font on Kerrang! is almost broken, it has lines cutting through it as though the band on the cover have scratched it. This could represent a CD being scratched. The masthead is just one word which makes it dominant to the magazine as it gets noticed first. Below this there is the main full image which is a wide shot of the featured band, the camera is on a slant of them looking directly up at the camera - this is to show their posture and what message they are trying to give. They have been placed in a way which the singer is at the front and then it sort of carries on of importance or notability. Gerard Way (singer of MCR band) is stood at the front slightly in front of Mikey Way (to the left with shaved hair) I think this shows he is slightly more important and confident. The other three are at the back showing they are sort of supporting them if anyone tried to overtake them. The band are stood in a casual manner some with their hands folded, and some with their hands on their waste or in their pockets. I think this gives a casual look to the magazine as they aren't holding any props unlike the band in 'Rock Sound' were. The three men at the back are covering the masthead a little. I think this could show they are trying to say, just because they aren't at the front of the other men, doesn't mean they aren't important - so they are trying to take over the masthead. This could also be trying to almost 'pop' them out of the magazine creating the illusion of them being in the room with the viewer. The artist is making eye contact with the audience to enhance them into feeling involved with the magazine. The pricing and bar code is at the far bottom right as the producer doesn't want it to be seen first and concentrated on - however it's still big enough to be seen by the reader to be purchased. Placed on the top right of the main image we can see the headline. The headline is used to pull the reader in, it summarises what the main headline will be about but doesn't give too much away. The headline is in large, bold letters. It's not exactly a headline on this magazine as it isn't telling us whats happened it telling us the name of the band featured. It is written in a sort of gloomy red colour which represents blood and anger. They have written it on a slant to show the magazine is being rebellious. The subtitle is written in a strange manner as compared to Kerrang! and Rock sound magazine I have looked at, the subtitle is below and under neither the main headline. They have written 'DEATH.DRUGS.REVENGE.' above the headline. I think they have put a full stop after each word to emphasise the importance of the story. They have only used three words and not a sentence, this is to tease the audience into wanting to know 'who did drugs? who's died? what revenge?'. Under neath the main headline is another subtitle. They have used a sentence from one of the bands songs 'I'm Not Okay' this is to be ironic to the subtitle above, and mention the song name. The magazine only has one main cover line on the front of this magazine. To the bottom right is a yellow box which says 'RAGE AGAINST THE MACHINE' with a small cover line below it. The yellow box helps the white stand out to emphasise the contents. the second part of the cover line is in black, this helps make it stand out. The cover line says '8 page special' which could be the reason why there isn't any other cover lines. I think they have used the word 'special' to enhance the reader into wanting to purchase the magazine, especially for fans of Race Against The Machine - as they will be excited to see there is 8 pages about them. This is a teasing contents also as they have only showed one main cover line on the front page, so what else could be in the magazine? At the very top of the magazine we ca see the 'skyline' - this is used to show other important headlines that should be addressed. In this magazine they have tried to be different and wrote 'EGGSCLUSIVE' instead of exclusive, I think this is a little joke and trying to play on words. They have once again used bright colours to attract our attention. At the bottom left of the magazine, they have featured two free posters you will receive in the magazine as the thumbnails. They have wrote 'free' in capital letters with a red dominant back ground with white font to draw the readers in. There is a house- style throughout the cover of the magazine which is black and white, and red and yellow in some parts - but the main house colour is black and white. These are simple colours which don't clash or are too bright. The white writing stands out on the black backgrounds. I think they are trying to be different as they are sort of contradicting themselves. White represents purity, yet black represents being dangerous. Therefore using both colours to compliment each other it could be implying the white is before you've read the magazine, and the black is how you will change after ward and turn rebellious. The house style is recognisable to the audience as it's simple and has red and yellow to make the articles stand out. These colours should be used through out the magazine to show organisation and make the magazine seem related and together throughout. I think the yellow on the cover represents something being special and could represent a gold colour for importance.
Institution:
Kerrang! is published by Bauer Media Group, a large German publishing company operating in 15 countries worldwide. Looking at this information I believe the publisher is very dedicated to creating a high quality magazine. Beuer has also published 'Q' which attracts male and female audience as is a pop genre based magazine.
Ideology:
I believe Bauer Media Group are trying to be basic yet give a bold message across about the magazine. I believe the magazine is trying to be rebellious as they have used bold bright colours on the magazine, which makes everything stand out. I think Kerrang! is trying to prove they aren't scared to show what they feel as on other magazines such as 'Hello' or a gardening magazine, it wouldn't say 'DEATH.DRUGS.REVENGE' on the front of the magazine, showing they are trying to be rebellious and different to other magazines. The publisher could be trying to give the idea the band are important, as although the camera angle makes the audience look more imperior - they are stood in a position which make s their attitude seem bossy and in charge. The white background could try to give the idea the artists stand out and want to be seen straight away.
Audience:
By looking at the reader profile we know the audience is ages 15-24. Kerrang! is based at an audience that likes metal music, but over the years it has turned into more of a rock magazine as bands such as Paramore, You Me At Six, and many others have been featured in it. We know the magazine is for this age range as the style of the magazine isn't formal, it's rebellious with the different colour and layout of the magazine. We can tell Kerrang! is also for the younger adults also as it has a lot of swear words in the magazine and articles, and you wouldn't show that to a young teen. We know the audience are passionate about music as the magazine is very popular weekly, and the magazine encourages readers to purchase merchandise, also giving away free posters in the magazine. The style of the magazine could tell us it's based at boys as stereotypically, girls aren't supposed to be into rock, heavy music or swear. However, I know that a lot of girls do listen to this sort of music, and the reader profile shows this as 60% of the audience are male but 40% are female.
Representation:
The artists are stood in a cocky way, which could represent the magazine being sold to rebellious people. The artists are almost looking up at the magazine, this could show the magazine is trying to represent that although the artists are successful, the magazine company still over powers them - or they are the companies posession. The front cover is set out in an almost messy manner, the columns of text aren't straight and the borders aren't straight. I believe the magazine is trying to be unconventional because of this proving it's different from the others.
NME CONTENTS PAGE
Language:
At the top of the page we can see the page title with the date of the issue under neath. They have followed on the same colours from the front cover (red and white) on a dominant black background to make it stand out. To the bottom right of the contents page we can see the 'Features' section. This is important to have on the contents page as the readers won't be as interested if they can't find featured artists as they will have to search through the magazine for a while to finally find it. They have used black bold font to highlight who it is who's featured, and used a smaller font under neath to add a little description to the main feature. I think they have wrote this in a smaller font as they are more interested that you see who's on what certain page that you reading the description. There is a continuous colour scheme running throughout the contents page again, of white red and black. They haven't used as much dominant black backgrounds as I think they don't want the contents to look to dark and confusing as we won't be able to find where everything is. The white background automatically makes it easier for us to read all the text as they have used black and red which works well with black. Under the date of the issue is the main contents of what page each article goes on. They have made each stand out equally by using the same size font for the feature and the same colour for the page number. Directly under the page title is the image of the artist performing. They have used the band actually playing instead of posing with the instrument as in my opinion I think it makes the magazine seem more real. It also shows them in action which sort of tells us the magazine is first to see what they do. The clothes they wear is ironic as they fit in with the colour scheme - red and black. I think they have placed this directly in our eye view as they want us to see the biggest most important headline first and recognise the artist. If they just used small thumbnails it wouldn't really stand out to us and we'd most probably just skim it with our eyes. Under this is a sort of mini subtitle which tells us what page number the artist is featured on and a little explanation of what it's about. They have made it not very formal by using a sentence such as 'no,seriously' in a sort of joking way. Next to the features section and all the other articles we can see the page numbers which give reference to location of articles, these are shown in the colour red. They have used red as it's a dominant bright colour and we can automatically notice it and recognise this is the page number. Red connotates passion but also danger, they could be sort of daring us to turn to the page - however it could also connotate turning to the page as you are passionate about what you are reading. The font is large and clear so it stand out to the reader. They have used an external advert at the bottom of the contents page to attract the reader. They have used yellow, black and white to make this advert stand out to the audience. The yellow could once again represent gold - which shows importance. They have written the advert in large bold letters to emphasise the information and how important they believe it is.
Institution:
The institution of this magazine is 'Company & Publisher: IPC Media (Time Inc.)'' I believe this is a large global company as during my research I found that it formed by three large publishers in the UK. It also has published hundreds of magazines since 1963 including 'Womans Weekly' , 'Tv Times' , 'Whats On TV', 'Pick Me Up' and various others! This shows they produce a various ranged genres of magazines.
Ideology:
I think the magazine tries to be controversial yet the style of the magazine is constructed in a casual manner. It's not outrageous with bright colours, just chooses a basic house-style. However, the house-style is black red and white which is very angry colours, they could be trying to connotate the house-style with what the actual music could be about. We can see this continues from the front cover to the contents page. The photos they have used are of bands playing live, this creates a more natural effect of bands instead of everyone being posed. I think the message they are trying to convey is that they are an alternative magazine, different from the others. I think this because you wouldn't see these sort of colours (black, white and red) on mainstream or gardening magazines for example, as they are too formal and want to give a friendly approach - black represents anger. Magazines such as NME are 'loud' and want to give the approach they don't care what people think.
Audience:
We can tell the magazine is based at the British audience as Miles Kane and Alex Turner are featured as the main artist on the front page. NME's audience is 15-24 year olds as they feature artists that the younger generation listen to, but they also feature the Rolling Stones on the magazine which shows they also want an older audience too - as this is quite an old band now. Based on the conventions and colours used I think they could be trying to give the impression the magazine isn't stereotyped to just one gender. They are doing this by not picking a certain font to use, for example they aren't using a girly font it's just a normal basic style. This is so both genders will purchase it instead of females thinking it's just based at boys. In a cover line they used Amy Winehouse also to attract the female audience as a lot of females listen to her.
Representation:
The contents page is very laid back and doesn't have much that would stand out on the page. I think this represents the readers are laid back and don't need anything extreme to encourage them into buying the magazine. The advertisement at the bottom of the contents page could represent passionate fans as they are being enchouraged to subscribe to the actual magazine. I think the audience are also being represented as energetic towards music and bands as there is a lot going on on the page although it's neat.
ROCK SOUND CONTENTS PAGE
Language:
At the top left of the page we can see the page title with the date of the issue under above. They haven't used the same colour as the front covers, I'm not sure if this is because I didn't use the same issue for this magazine. They have used red and white which work together well as it stands out. Red represents anger and white is purity. I think this shows the type of magazine it is as rock genre is usually stereotyped as being angry. To the far left of the contents page we can see the 'Features' section. This is important to have on the contents page as the readers won't be as interested if they can't find featured artists as they will have to search through the magazine for a while to finally find it. They have used black bold font to highlight who's featured in the magazine.There is a continuous colour scheme running throughout the contents page, of white red and black. This makes the contents page look like it's together and everything relates somehow. The back ground is red and also white, this is bright as isn't just a dull black or just white colour - this makes everything stand out more on the page making the contents page look exciting and drawing the reader in. They have used 4 stars at the bottom of the magazine which could mean the magazine is 4 stars, but it could also mean the people featured in the magazine are stars. To the far right they have wrote the title of the magazine then a small sub tile under neath. They have used white font colour to make it stand out to us. The subtitle says 'music with attitude' which could be trying to say that the people who read this magazine have attitude, making the reader feel rebellious. They have used various photos of the artists featured under neath the music magazine title. They have layed these out overlapping, which makes the magazine un formal, this could represent the artists being in competition which each other as each image is overlapping the other. I think they have made these images to the right and large as we see it straight away and it catches our eye because it's big. The artists are using direct eye contact with us which makes us feel involved with the magazine as if they are speaking to us. Although they aren't necessarily performing in the photos they are posing in a way which shows by there body language that they are being cocky. The camera angle on most of the images are on a slight tilt - which makes them look more powerful than us, sort of looking down on us showing they are better. The clothes they wear aren't bright and flamboyant or it would go against the genres whole image. On the image is the name of the band and also the page number it's on. They have made the page numbers large so it stands out and we immediately know what page to turn to. Next to the features section and all the other articles we can see the page numbers which give reference to location of articles, these are shown in the colour black. They have used red as it's a dominant colour each to use and we can automatically notice it and recognise this is the page number. The font is small but a simple font. The producer might have made in small so we have to read the whole contents page to find what we want - this is so something else could grab our attention and there'd be more chance of purchasing the magazine. They haven't used any external adverts on the contents page as even though it's a rebellious magazine - I think they want to keep it simple and straight to the point, unlike NME which is filled with information and an advert. I think if they had to much on the contents page it would be too crowded and hard to find what page you want etc. Under the page title is various other columns which show us where everything else in the magazine is. They have written 'regulars' as one of the titles, this could mean it's the things that's always in there and isn't that important in their opinion. I think this because they have also used 'exposed' as another title which attracts the audience as if they are a fan of an artist they will want to know what's going on. I think they have written it in order of least important information to most important information instead of the other way round as then the audience will read that as well first instead of just automatically seeing the exposed section and not reading anything else - they sort of have to search for it like a game.
Institution:
The institution of the magazine is who created and published it. For the magazine Rock Sound, it's created by Rock Sound and the publisher is Freeway Press inc. I found that the name of this magazine was previously published in France. I don't think this company is that large as I couldn't find much about it. The genre of this publisher is based around rock as these are the sort of magazines they have released.
Ideology:
I think Freeway Press Inc. are showing us that the magazine is alternative and different from the rest. They want us to feel more involved with the magazine and music, to do this they advertise on the contents page which shows they are talking directly to us. The font on the contents page is different from others and not one simple style. This shows the magazine has attitude as it isn't the same as the others. However the publisher isn't trying to give the impression that it's too alternative as the colours used are quite simple and can be easily read, they aren't bright and in our face. The publisher is trying to show that they are in charge of the music industry, I believe they do this by showing many different artists on the page, as if they own them.
Audience:
Rock sound magazine audience is generally 16-25 based on the reader profile. We can tell it's this age range as looking at the front cover the style is quite rebellious as the font is broken up and everything (including main image of artist) is on a tilt - this creates the image to be quite teen like. We know the magazine is for adults too as they have swearing on the front page and younger readers wouldn't purchase this if it did as they wouldn't really be allowed. The audience would be very passionate for music as the magazine gives free posters away, encouraging the audience to sort of self promote the bands/artists they love. I think the magazine is aimed at mainly males as the colour scheme looks very boyish with the colours used, they also haven't features that many female artists on the front cover (even though girls could like male bands).
Representation:
I think the audince are being represented as energetic about music as the colours are bright. Red represents passionate, which could be the denotation for the red colour on the page. I think the audience are being portrayed as being rebellious as the photo used of the artist is putting his finger on his mouth as if something is a secret.
KERRANG! CONTENTS PAGE
Language:
At the top of the page we can see the page title with the date of the issue under neath. They have followed on the same colours from the front cover - black, white, red and yellow to highlight important things. This helps the magazine seem organised and flow better. They haven't really used a background at the top it's just an image spreaded across. On the bottom of the page they have used a white background to make everything else stand out. To the bottom of the page we can see different sections of the magazine. They have written the subtitles to each section on a black background with yellow font to make it stand out. Yellow could also represent fire or fuel which could connotate the subtitles being so important that they are on fire. They have written the subtitles in capital, bold letters so we can see it straight away, they are almost sort of shouting at us. The features section is important to have involved as that's the main thing which is going to be on my double page spread. They have used splashes next to the articles which are important. They have written ' cover story' in the splash to make the article more effective, this stands out to the audience. Directly under the page title is the image of the artist performing. They have used the band actually playing instead of posing with the instrument as in my opinion I think it makes the magazine seem more real. It also shows them in action which sort of tells us the magazine is first to see what they do. The clothes they wear is ironic as they fit in with the colour scheme - red and black. I think they have placed this directly in our eye view as they want us to see the biggest most important headline first and recognise the artist. If they just used small thumbnails it wouldn't really stand out to us and we'd most probably just skim it with our eyes. Under this is a sort of mini subtitle which tells us what page number the artist is featured on and a little explanation of what it's about. They have made it not very formal by using a sentence such as 'no,seriously' in a sort of joking way. Next to the features section and all the other articles we can see the page numbers which give reference to location of articles, these are shown in the colour red. They have used red as it's a dominant bright colour and we can automatically notice it and recognise this is the page number. Red connotates passion but also danger, they could be sort of daring us to turn to the page - however it could also connotate turning to the page as you are passionate about what you are reading. The font is large and clear so it stand out to the reader. They have used an external advert at the bottom of the contents page to attract the reader. They have used yellow, black and white to make this advert stand out to the audience. The yellow could once again represent gold - which shows importance. They have written the advert in large bold letters to emphasise the information and how important they believe it is.
Institution:
Kerrang! is published by Bauer Media Group, a large German publishing company operating in 15 countries worldwide. Looking at this information I believe the publisher is very dedicated to creating a high quality magazine. Beuer has also published 'Q' which attracts male and female audience as is a pop genre based magazine.
Ideology:
I believe Bauer Media Group are trying to be basic, yet give a bold message across about the magazine. I believe the magazine is trying to give the impression it is rebellious as the way the contents is set out is different and in a way messy, as all the content is in different places. I think Kerrang! is trying to prove they aren't scared to show what they feel as other magazines such as 'Hello' or a gardening magazine wouldn't use the language Kerrang! does.The white background could give the idea the company and magazine are trying to create the illusion of everything standing out on the page, showing the bands and text is important and imperior.
Audience:
By looking at the reader profile we know the audience is ages 15-24. Kerrang! is based at an audience that likes metal music, but over the years it has turned into more of a rock magazine as bands such as Paramore, You Me At Six, and many others have been featured in it. We know the magazine is for this age range as the style of the magazine isn't formal, it's rebellious with the different colour and layout of the magazine. We can tell Kerrang! is also for the younger adults also as it has a lot of swear words in the magazine and articles, and you wouldn't show that to a young teen. We know the audience are passionate about music as the magazine is very popular weekly, and the magazine encourages readers to purchase merchandise, also giving away free posters in the magazine. The style of the magazine could tell us it's based at boys as stereotypically, girls aren't supposed to be into rock, heavy music or swear. However, I know that a lot of girls do listen to this sort of music, and the reader profile shows this as 60% of the audience are male but 40% are female.
Representation:
Kerrang! portrays it's audience as being very loud and enthusiastic as we can see that the front page is bold and loud, and this carries on through the magazine, especially on this contents page. Although there is a lot of black used, the yellow compliments it as it makes almost everything stand out on the page. I believe the audience are also being represented as passionate about the music, I think this as we can see that everything on the page almost pops out at us and is shouting for us to read it. For example there is an image to the left of a double page spread, it has text on it saying 'GO', this could be a subliminal message to try push the audience into reading the next few pages.
NME DOUBLE PAGE SPREAD
Language:
The page title is spread across the whole double page spread instead of it being at the top left. I think this is done to make it stand out and be read straight away. The colours used in this page title are orange, a lighter orange, and white. The page title doesn't give too much away but we can see by the images that it's going to be about two different artists. It could also be a teasing device as 'best of both worlds' could imply the two artists are coming together to create something different. The name of the artist isn't in bold writing across the page as it usually would be, it is in the introduction to the article -making it seem secretive as they haven't given it away straight away who the double page spread is about. (if you don't already recognise the images). There is a continuous colour scheme used over the double page spread. The colours used are orange, white and black. You wouldn't expect orange to go well with black and white but it seems to fit well although it does make everything stand out more than it usually would. The background on the double page spread isn't a colour or place like it usually would be, it's an empty brick wall. This could be a secret message to imply the artists are starting again from scratch, or it could just mean they are trying to be different - using a brick wall as a background. I think overall NME is trying to be controversial as you wouldn't expect to see the colour orange used in a rock magazine. Also the layout of the double page spread is different to usual as usually the artist image is in one place, in this we can see the artist image is on two different pages and they aren't next to each other. Also, as discussed the page title is more of a heading as isn't at the top left, it's spread through both pages. There is an introduction just before the actual article is written. It highlights the names of the artists to grab our attention and want to read the article. On the actual images is some more text, telling us a bit more about the actual photograph. The article itself is in the centre of the double page spread, this creates a look of symmetry to the double page spread as there is an artist at either side of the page, and then the article in the centre, this shows NME wants it's page to be presentable and easy to read. The article uses white, clear font which makes it easy to read for the audience. To the left we can see an image of Miles Kane, we're not sure the colours of what he's wearing as the image is in black and white, but we could assume it's a dark colour as if it was a light colour it would have had more light to the image. The colour of clothing helps determine what sort of genre the music is as we have to stereotype it. Miles is stood in a casual way, looking directly to the audience which makes them feel like he is talking directly to them. To the right of the magazine is Alex Turner, he is stood is a smug position which is totally opposite to how Miles is. He is looking away from the camera, with folded arms and his glasses on his shirt. This gives the impression he thinks he is better than us. Alex and Miles are both dressed smart but casual. I think the image is in black and white as this is seen as being more elegant and sophisticated which NME could want to portray for their magazine.
Institution:
The institution of this magazine is 'Company & Publisher: IPC Media (Time Inc.)'' I believe this is a large global company as during my research I found that it formed by three large publishers in the UK. It also has published hundreds of magazines since 1963 including 'Womans Weekly' , 'Tv Times' , 'Whats On TV', 'Pick Me Up' and various others! This shows they produce a various ranged genres of magazines.
Ideology:
I think the magazine tries to be controversial yet the style of the magazine is constructed in a casual manner. It's not outrageous with bright colours, just chooses a basic house-style. We can see colours are used on the page without being changed, this allows the two pages to fit together and the content to flow better. The photos are of the two men they will be interviewing. The magazine hasn't made either of the men look more in power so the magazine could be giving the impression it thinks all artists are as good as each other in this magazine - and are, in a way, a group. I think the message they are trying to convey is that they are an alternative magazine, different from the others.
Audience:
We can tell the magazine is based at the British audience as Miles Kane and Alex Turner are featured as the main artist on the front page. NME's audience is 15-24 year olds as they feature artists that the younger generation listen to, but they also feature the Rolling Stones on the magazine which shows they also want an older audience too - as this is quite an old band now. Based on the conventions and colours used I think they could be trying to give the impression the magazine isn't stereotyped to just one gender. They are doing this by not picking a certain font to use, for example they aren't using a girly font it's just a normal basic style. This is so both genders will purchase it instead of females thinking it's just based at boys. In a cover line they used Amy Winehouse also to attract the female audience as a lot of females listen to her.
Representation: The artists in the magazine are stood next to each other which shows they are a team - this could represent that the readers who purchase this magazine are all in one team. This same sort of theme has ran through the magazine. I believe the company could be trying to represent the audience as unconventional. The are doing this by setting out the magazine in a certain style that isn't using boring plain colours they are using bright colours which stand out. This shows that the readers are extreme as they are attracted to this sort of magazine.
ROCK SOUND DOUBLE PAGE SPREAD
Language:
This magazine doesn't have a page title at the top left of the page - it is more of a quote by Oli Sykes, this in a way tells us the double page spread is going to be about him and the quote is like the introduction. To the right is the name of the artist is large, clear font. They have used white on the font, which usually represents purity but as the artist is heavy rock I believe it's almost making a joke of it. The artists name takes up nearly half of the right page, I think the magazine has done this to show importance to the band and want to seem important to the reader. The artists name is in a bold white font which clearly stands out to the audience, on the black background. Under this is an introduction to the article. The introduction is one short sentence which says 'Into the future' in capital letters. This is a sort of message that would get us wondering what the article is going to be about as it doesn't tell us much, it could be implying the band have something new coming out, but we're not sure. This draws the reader (especially a fan of the band) into wanting to know what the article will be about. To the right of the page is a mid shot of Oli Sykes (the singer of the band). He is not looking directly to the audience which makes him seem rebellious as usually the artist is looking directly at the audience as if they are talking to them. The way the page has been set out makes it seem as if Oli is looking at the words 'Bring Me The Horizon' - this could imply he is trying to draw attention to the article. We can tell by the clothes Oli is wearing that he tries to be different to everyone else. His shirt looks ripped near the shoulder which shows the magazine isn't bothered about trying to be formal. We can also see his chest piece tattoo on show - this tells us about the type of person Oli and his band is as the tattoo has a skull on it which stereotypically represents death and could be seen as a way of expressing himself. A colour scheme of white and black runs through the double page spread which could be seen as depressing as the colours aren't bright - however the colours do compliment each other as black helps the white font stand out, and black makes everything on the page seem more realistic. There isn't much extra information on the page or pictures as I think the article is trying to present itself as being secretive and you should read the article to find out what it's about. The fact there is only a photo of the singer could be controversial as this makes him seem like he is the most important. There isn't any contact details on the page which could imply the magazine wants you to read the whole magazine to find where these details could be. The article itself is on the right side of the page and is written in two columns with clear font, making it easy to read.
Institution:
The institution of the magazine is who created and published it. For the magazine Rock Sound, it's created by Rock Sound and the publisher is Freeway Press inc. I found that the name of this magazine was previously published in France. I don't think this company is that large as I couldn't find much about it. The genre of this publisher is based around rock as these are the sort of magazines they have released.
Ideology:
I think Freeway Press Inc. are showing us that the magazine is alternative and different from the rest. To do this they have enlarged the artist on the page to emphasise how important he is. I think the ideas they are giving is that music is important to them. However the publisher isn't trying to give the impression that it's too alternative as the colours used are quite simple and can be easily read, they aren't bright and in our face. However the colours are dark and morbid, giving the impression that the artist has that sort of style. The publisher is trying to show that they are in charge of the music industry, I believe they do this by showing the artist dominating the left page.
Audience:
Rock sound magazine audience is generally 16-25 based on the reader profile. We can tell it's this age range as looking at the front cover the style is quite rebellious as the font is broken up and everything (including main image of artist) is on a tilt - this creates the image to be quite teen like. We know the magazine is for adults too as they have swearing on the front page and younger readers wouldn't purchase this if it did as they wouldn't really be allowed. The audience would be very passionate for music as the magazine gives free posters away, encouraging the audience to sort of self promote the bands/artists they love. I think the magazine is aimed at mainly males as the colour scheme looks very boyish with the colours used, they also haven't features that many female artists on the front cover (even though girls could like male bands).
Representation:
The front page was very loud and cluttered, however on the double page spread they are focusing on the artist, not the band. I think this represents the audience as passionate about the music because they don't really care about having anything else on the page except the photo and the text. I think the audience are being represented as morbid as the colours on this page are really dark and it looks very secretive. There is a lot of blood on the page, which could represent the audience listen to heavy music as this is being shown on the page. I think the audicence is being represented as passionate about their music as the artist dominates the page.
KERRANG! DOUBLE PAGE SPREAD
Language:
At the top left of the page is the page title. This is indicating what the page contains. For this double page spread it says 'NEWS' in bright red on a black background so it stands out to the audience. Next to this is a sort of banner which is like a teaser as it says 'WORLD EXCLUSIVE' yet hasn't actually told us what the double page spread is about yet. Across to the right is the name of the artist is large, clear font. This is shown in a quote but still tells us who the artist is. The name 'MCR' is an abbreviation of My Chemical Romance. I think they have abbreviated it to encourage the importance of being rebellious in the magazine- they don't have to spell their name out as people already know who they are. This makes the band seem arrogant which is what Kerrang! is about as it's a cocky magazine as we can see on the other analysis' of the posture of the artists etc. The name of the artist is in white against a black background which makes the name itself stand out. A colour scheme runs over these two pages - white red and black. These colours are dark yet effective as the black background compliments the white, making the font stand out. Under the bands name we can see an introduction to the article. They have written this on a slant using white font. They have written 'invite kerrang' which makes the audience feel involved in the magazine as they are in a way 'Kerrang!' as they are the ones reading the magazine. Although the other conventions on the page are written on slants and are 'in your face', the article itself is write out neatly in columns with clear font. I think they have done this to try give a bit of organisation to the magazine as everything else just seems to be loud and not presented in a way which other magazines such as 'Take A Break' would be. The magazine has written nearly all the writing to the right of the page and placed the pictures to the left. I think they have done this as they want the artists image to stand out and overtake the whole page so we can see them clearly. On the image of the artist there is some text that drags over it in a small font telling us who the artist is and what they play in the band. To the far right there is a sort of 'extra info' column which is telling us some of their future hits and what they will contain. This would be interesting for a fan to see as they will get a more personal look to the artists songs. This is also used as a teaser and advertisement as it will persuade the audience to want to buy the bands albums. There is many images of the band included on both pages. On the left page we can see the singer being portraid as the main one as his image is the largest which makes him seem in power. The photos aren't posed as they have been taken whilst the band are performing which gives a more natural look to the magazine and we can see what the band looks like in performance.
Institution:
Kerrang! is published by Bauer Media Group, a large German publishing company operating in 15 countries worldwide. Looking at this information I believe the publisher is very dedicated to creating a high quality magazine. Beuer has also published 'Q' which attracts male and female audience as is a pop genre based magazine.
Ideology:
I believe Bauer Media Group are trying to be basic yet give a bold message across about the magazine. I believe the magazine is trying to be rebellious as they have used bold bright colours on the magazine, which makes everything stand out. I think Kerrang! is trying to prove they aren't scared to show what they feel as on other magazines such as 'Hello' or a gardening magazine, it wouldn't have a messy style of magazine, although it fits well to the magazines genre. This proves the company is trying to be rebellious and different to other magazines. The publisher could be trying to give the idea the band are important, as the main singer in the photo is empirior to the others as their photos are small and to the right - which shwos we will see Gerard Way first.
Audience:
By looking at the reader profile we know the audience is ages 15-24. Kerrang! is based at an audience that likes metal music, but over the years it has turned into more of a rock magazine as bands such as Paramore, You Me At Six, and many others have been featured in it. We know the magazine is for this age range as the style of the magazine isn't formal, it's rebellious with the different colour and layout of the magazine. We can tell Kerrang! is also for the younger adults also as it has a lot of swear words in the magazine and articles, and you wouldn't show that to a young teen. We know the audience are passionate about music as the magazine is very popular weekly, and the magazine encourages readers to purchase merchandise, also giving away free posters in the magazine. The style of the magazine could tell us it's based at boys as stereotypically, girls aren't supposed to be into rock, heavy music or swear. However, I know that a lot of girls do listen to this sort of music, and the reader profile shows this as 60% of the audience are male but 40% are female.
Representation:
Kerrang! portrays it's audience as being very loud and enthusiastic as we can see that the front page is bold and loud, and this carries on through the magazine. The audience could be portrayed as big fans of this type of music as there is alot of photos of the actual band. Although there is a lot of black used, the red compliments it as it makes almost everything stand out on the page. I believe the audience are also being represented as passionate about the music, I think this as we can see that everything on the page almost pops out at us and is shouting for us to read it.
