Thursday, 20 October 2011
Initial Ideas
These are my first few basic initial ideas. 2nd initial ideas after market research to show what colour schemes etc I am going to use.
Barcode
This is what the barcode would look like.
The barcode is what is shown on the back of the magazine, and is scanned when the magazine is purchesed. I need to make sure it's a clear size and identifyable.
The barcode is what is shown on the back of the magazine, and is scanned when the magazine is purchesed. I need to make sure it's a clear size and identifyable.
Tuesday, 18 October 2011
Price & Publishing.
My magazine needs to be afordable but still a reasonable price as I need to take into consideration the students at Wyke are 15-24 and may not have a job outside of Wyke. I need to cover printing costs so I would charge 50p per magazine. I would publish my magazine every week. This would keep it fresh and show what's going out through out that week. I don't want to publish every day as it would become boring and repeat what is going on through out the week. Every fortnight wouldn't be a good choice as it would be too packed having to show whats going on throughout two weeks. It would be published on a Monday as then It can show what events etc are going on through out the week.
Target audience.
My magazine needs to be fun and fresh yet still intellectual as it's for a college magazine so should have interesting information about the college and what's going on. Using demographics I can see that the target audience is going to be male and female as both attend Wyke College. The age range would be 15-24 as you start when you're about to turn 16, but can stay on for a few years. For the S.E.G the audience will be semi skilled and unskilled manual workers. This is because some students at Wyke do have a job outside of college, but are still learning during this. I also chose casual laborours, unemployed and state pentioners. I chose this as alot of students are unemployed and they are students who attend Wyke. The audience won't be too wide as there is a certain amount of people who attend Wyke College and would be interested in reading it and getting involved, people outside of Wyke won't be interested. The psycho graphics would all be in the group, groups who are outer-directed; belongers, emulators and achievers. This is because the students all belong to one group, ie being a student. They would be emulators as they would look upto teachers and previous students at wyke, being guided to become a smarter student. They also will achieve as the goal when starting Wyke is to achieve full potential and become qualified in the subjects chosen. Everyone at Wyke will have the same attitudes and interests more or less which will determine what will be shown in my magazine.
L.I.I.A.R Analysis of two college magazines and contents page.
#1
Language- The imagine on the front of this magazine is positive and vibrant. The student looks very happy and enthusiastic. The colour scheme they have used is pink and white which helps the text stand out as it's a faded sort of white background. The colour pink stereo-typically symbolises females, which could imply they are targeting the female audience. They've used bright colours throughout the front page (including the text) which would attract the audience as if dark colours where used students might find it boring and dull. The font they've used has made the magazine look more sophisticated, rather than using a tacky font that would be hard to read. At the top left is the masthead which is clear to see. Underneath this is a subtitle- written on it says 'result!' this would attract the more mature readers as they would be interested to read about the results at the college and how they can achieve these. We can see they are aiming at the teen audience as they've use quick sentences to attract them into wanting to read more into it. If there was long explanatory sentences the students would find it boring and just skim through it.
Institution- The institution is the college. I think students would help to create this magazine as it seems to look laid back and friendly, and not in a formal way which adults would tend to make it seem.
Ideology- The ideology of the college magazine is to promote the college as being incredibly educational as they have promoted themselves alot on the front page, including the subtitle 'result!'. They also aim to promote a good social life in college as the kickers encourage events. I think this magazine aims to balance between a good social life and also achieving high potential at this college.
Audience- The colours are very dominant. Pink represents girls, so I got the impression it's mainly for girls, but this could just be the colour scheme. I believe boys would attend here too as there is a sports round up on the kicker photo which includes boys.
Representation- The student looks incredibly happy. They are holding a results sheet which encourages education. They are being portrayed in a positive manner as we can see she looks very happy and is dressed smart casual so we can get the impression the college is laid back but not under dressed.
#2
Language- The image on the front of this page is loud and pops out at us. The colours used are summery, using green, yellows and oranges. This shows a positive outlook to Wyke and the student looks very happy. They could be targetting male and female because these colours aren't stereotyped to be to a certain audience. The bright colours will attract the audience into wanting to read this magazine. The way it's been set out implies it's for students as they have used post it notes on the front page - this gives off a teen like feel. The font is bold and large, making it easier to read. They have used competitions and kickers to attract the audience into reading the magazine.
Institution- The institution is Wyke College. I can see that students would help to create this college magazine as it has revision techniques which could be submitted by students themselves to give their personal techniques.
Ideology-The idea of this magazine is to promote a fun college lifestyle as the girl on the front of the magazine is posed in a way which she looks excited and happy. I think they are trying to attract a positive and educational look on the college as they are advertising trips that would benefit the students. It also promotes you getting involved with the college, asif they are trying to create a friendly atmosphere. They do this by advertising competitions which students could compete in. To attract the audience to participate they say 'page 12..' which is a kicker as it would want us to look and see what it is.
Audience- The audience is aimed at 16-18 as this is the age which students usually start and finish college. We can see it's for this age group as it's very informal. The audience could be male and female as Wyke College holds both genders. However, there is a female dominating the front cover which could signify that the magazine is based towards the female side.
Representation- The student is being represented as a happy individual who enjoys the environment around her, to do this the editor has used bright colours such as green and yellow which signifies happiness.
Contents pages.
#1
Language- The imagine on the front of this magazine doesn't stand out to the audience, she's hiding her face and it's hard to see if she's happy or not. The colour scheme however is black white and pink. White connotates innocence, which could show she's shy and timid, however the pink text is bright and in your face signifying the magazine is positive. The text isn't very appealing as it's not detailed as to what's in the magazine, it just has page numbers. At the top left is the title page which is clear to see but doesn't stand out much. Not many conventions have been used such as thumbnail images or subheadings.
Institution- The institution is the college. I think students would help to create this magazine as it seems to look laid back and very informal. However, we can see the mise en scene fits with the college magazine as she's wearing a uniform.
Ideology- The ideology of the college contents page in my opinion is very secretive, the institution seem to be hiding a lot of the content which could represent them as being rebellious as they want us to purchase the magazine to see what's inside it fully. I don't think the contents page gives a positive outlook on the college as there really isn't that much text to support a fun, educational look on the college.
Audience- The pink text stands out on the rest of the splash, which is a stereotypical colour to represent females. However, the rest of the colours and the splash itself is very dull and uses dark colours, this could represent the male gender but it's hard to tell. The audience are being represented as timid as there's not a lot of information on the contents page. Although the audience are based 16-18 as it's a college magazine, in my opinion the audience are 12-15. I think this because the contents page is very minimum, the fonts are bright and tacky and it's very basic considering it's a college magazine for 16-18s.
Representation- The students are being represented as educational in a way as we can see the model has a uniform on and is looking down a microscope.
#2
Language- The contents page title is very dominant as it's large at the top left. The colours in the background (green and white) work well together to create a positive look on the college. The contents page looks informal, creating a laid back look for the magazine. The contents page uses a thumbnail convention which gives a more sophisticated approach to the magazine as we can see the college itself and not just the students. The institution has used bright colours to attract the audience and make the contents page eye-catching. The mise en scene is simple clothing which shows the students can be whatever they want as they don't have a uniform.
Institution- The institution would be the college. You can tell students would help to create this magazine as the informal approach carries on throughout the front cover and contents page. The splash is set out unconventionally which signify's rebellion.
Ideology- The ideology of the college contents page in my opinion is very secretive, the institution seem to be hiding a lot of the content which could represent them as being rebellious as they want us to purchase the magazine to see what's inside it fully. I don't think the contents page gives a positive outlook on the college as there really isn't that much text to support a fun, educational look on the college.
Audience- I think the audience for this college magazine are 16-18, this is because the contents page looks informal yet still at a high level to be based at 16-18s. I get the impression the magazine is for mainly girls as a group of girls are dominating the front cover, and the colours are bright which stereotypes 'girly' girls. I think the audience would be seen and educational as the contents page has a lot of information about the college itself, including a thumbnail image.
Representation- The students are being represented as a group as they are all sat together. This could show that the college is a fun and friendly environment to be around. The students are also being represented as happy as they are all sat smiling and the body language is positive and laid back.
Language- The imagine on the front of this magazine is positive and vibrant. The student looks very happy and enthusiastic. The colour scheme they have used is pink and white which helps the text stand out as it's a faded sort of white background. The colour pink stereo-typically symbolises females, which could imply they are targeting the female audience. They've used bright colours throughout the front page (including the text) which would attract the audience as if dark colours where used students might find it boring and dull. The font they've used has made the magazine look more sophisticated, rather than using a tacky font that would be hard to read. At the top left is the masthead which is clear to see. Underneath this is a subtitle- written on it says 'result!' this would attract the more mature readers as they would be interested to read about the results at the college and how they can achieve these. We can see they are aiming at the teen audience as they've use quick sentences to attract them into wanting to read more into it. If there was long explanatory sentences the students would find it boring and just skim through it.
Institution- The institution is the college. I think students would help to create this magazine as it seems to look laid back and friendly, and not in a formal way which adults would tend to make it seem.
Ideology- The ideology of the college magazine is to promote the college as being incredibly educational as they have promoted themselves alot on the front page, including the subtitle 'result!'. They also aim to promote a good social life in college as the kickers encourage events. I think this magazine aims to balance between a good social life and also achieving high potential at this college.
Audience- The colours are very dominant. Pink represents girls, so I got the impression it's mainly for girls, but this could just be the colour scheme. I believe boys would attend here too as there is a sports round up on the kicker photo which includes boys.
Representation- The student looks incredibly happy. They are holding a results sheet which encourages education. They are being portrayed in a positive manner as we can see she looks very happy and is dressed smart casual so we can get the impression the college is laid back but not under dressed.
#2
Language- The image on the front of this page is loud and pops out at us. The colours used are summery, using green, yellows and oranges. This shows a positive outlook to Wyke and the student looks very happy. They could be targetting male and female because these colours aren't stereotyped to be to a certain audience. The bright colours will attract the audience into wanting to read this magazine. The way it's been set out implies it's for students as they have used post it notes on the front page - this gives off a teen like feel. The font is bold and large, making it easier to read. They have used competitions and kickers to attract the audience into reading the magazine.
Institution- The institution is Wyke College. I can see that students would help to create this college magazine as it has revision techniques which could be submitted by students themselves to give their personal techniques.
Ideology-The idea of this magazine is to promote a fun college lifestyle as the girl on the front of the magazine is posed in a way which she looks excited and happy. I think they are trying to attract a positive and educational look on the college as they are advertising trips that would benefit the students. It also promotes you getting involved with the college, asif they are trying to create a friendly atmosphere. They do this by advertising competitions which students could compete in. To attract the audience to participate they say 'page 12..' which is a kicker as it would want us to look and see what it is.
Audience- The audience is aimed at 16-18 as this is the age which students usually start and finish college. We can see it's for this age group as it's very informal. The audience could be male and female as Wyke College holds both genders. However, there is a female dominating the front cover which could signify that the magazine is based towards the female side.
Representation- The student is being represented as a happy individual who enjoys the environment around her, to do this the editor has used bright colours such as green and yellow which signifies happiness.
Contents pages.
#1
Language- The imagine on the front of this magazine doesn't stand out to the audience, she's hiding her face and it's hard to see if she's happy or not. The colour scheme however is black white and pink. White connotates innocence, which could show she's shy and timid, however the pink text is bright and in your face signifying the magazine is positive. The text isn't very appealing as it's not detailed as to what's in the magazine, it just has page numbers. At the top left is the title page which is clear to see but doesn't stand out much. Not many conventions have been used such as thumbnail images or subheadings.
Institution- The institution is the college. I think students would help to create this magazine as it seems to look laid back and very informal. However, we can see the mise en scene fits with the college magazine as she's wearing a uniform.
Ideology- The ideology of the college contents page in my opinion is very secretive, the institution seem to be hiding a lot of the content which could represent them as being rebellious as they want us to purchase the magazine to see what's inside it fully. I don't think the contents page gives a positive outlook on the college as there really isn't that much text to support a fun, educational look on the college.
Audience- The pink text stands out on the rest of the splash, which is a stereotypical colour to represent females. However, the rest of the colours and the splash itself is very dull and uses dark colours, this could represent the male gender but it's hard to tell. The audience are being represented as timid as there's not a lot of information on the contents page. Although the audience are based 16-18 as it's a college magazine, in my opinion the audience are 12-15. I think this because the contents page is very minimum, the fonts are bright and tacky and it's very basic considering it's a college magazine for 16-18s.
Representation- The students are being represented as educational in a way as we can see the model has a uniform on and is looking down a microscope.
#2
Language- The contents page title is very dominant as it's large at the top left. The colours in the background (green and white) work well together to create a positive look on the college. The contents page looks informal, creating a laid back look for the magazine. The contents page uses a thumbnail convention which gives a more sophisticated approach to the magazine as we can see the college itself and not just the students. The institution has used bright colours to attract the audience and make the contents page eye-catching. The mise en scene is simple clothing which shows the students can be whatever they want as they don't have a uniform.
Institution- The institution would be the college. You can tell students would help to create this magazine as the informal approach carries on throughout the front cover and contents page. The splash is set out unconventionally which signify's rebellion.
Ideology- The ideology of the college contents page in my opinion is very secretive, the institution seem to be hiding a lot of the content which could represent them as being rebellious as they want us to purchase the magazine to see what's inside it fully. I don't think the contents page gives a positive outlook on the college as there really isn't that much text to support a fun, educational look on the college.
Audience- I think the audience for this college magazine are 16-18, this is because the contents page looks informal yet still at a high level to be based at 16-18s. I get the impression the magazine is for mainly girls as a group of girls are dominating the front cover, and the colours are bright which stereotypes 'girly' girls. I think the audience would be seen and educational as the contents page has a lot of information about the college itself, including a thumbnail image.
Representation- The students are being represented as a group as they are all sat together. This could show that the college is a fun and friendly environment to be around. The students are also being represented as happy as they are all sat smiling and the body language is positive and laid back.
What is L.I.I.A.R?
Language- The language is the terminology used in the media. This is all the conventions of a magazine. This shows how the magazine will be represented. For example the language in the masthead, sell line and cover lines should all relate.
Institution- Is the organisation that creates the magazine. It would be a better idea for the students to create the magazine as they study there and are more interacted with the college, whereas an adult wouldn't have such a good insight.
Ideology- This is the ideas for the magazine, and what it aims to promote. For a magazine it would be trying to promote students to attend the college and get involved with the activities.
Audience- This is who the magazine is going to be aimed at. What age group? Male or female? Why have these been chosen? The audience for a college magazine would be small as it would cover the students who attend, but no one out side of the college would want to read this. It would be male or female and would apply to them as it would have useful information given.
Representation- How the individual in the advert is portrayed. For example what are they wearing and how does it relate back to the audience? The college magazine would be trying to give a good positive outlook on students and their education.
Thursday, 13 October 2011
Thursday, 6 October 2011
Magazine front cover conventions.
Magazine front cover conventions.
Masthead title piece: The magazine’s title. Usually displayed in the top left corner.
Price: Magazine cost.
Barcode: Read electronically and decoded into useable information.
Dateline: Weekly: Usually from Saturday to Friday. Monthly: a month ahead.
Issue number: A tally of magazines.
Barcode: Read electronically and decoded into usable information.
Teaser: One word/phrase acts as an attention grabber.
Main feature: Headline: A phrase that may summarise the main point of the main feature. In large print, different style, bold colours in order to catch the attention of the reader.
Subtitle: Smaller headline that may summarise the feature.
Smaller feature: Features included in the magazine.
Images: Size: CU to med CU. Ranges from one main image to x amount featuring one main image and smaller images. Helps make the page look more interesting. It can add understanding of a story and/or entice someone to read the magazine.
Font: Style and size of type face.
Colour: Specific/stylistic/thematic types.
Graphics: Graphical shapes to highlight feature(s)
Offers/adverts blurb: Banner-style shape featuring free products/promotions.
Screamer: Like a headline.
Kicker: Kicks you to turn to a page, for example ‘this is on page 3’
Left third: Graphics that take up the left of the screen.
Cover line: A brief announcement that appears on the front of the magazine.
Splash: The whole page with different graphics.
Credit: Who took the photo/article.
Graphology: The handwriting used.
Anchorage: Used to add meaning to images.
Vocabulary: The body of words used in languages.
Skyline: Things appealing at the top of the page.
Flash: Competition or something standing out on the page.
Sell lines: Striking sentences used to draw buyer in.
Teller: Tells you what the magazine has in it at the top.
Colour scheme: a planned combination of colours.
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