What is L.I.I.A.R?

Language- The language is the terminology used in the media. This is all the conventions of a magazine. This shows how the magazine will be represented. For example the language in the masthead, sell line and cover lines should all relate.

Institution- Is the organisation that creates the magazine. It would be a better idea for the students to create the magazine as they study there and are more interacted with the college, whereas an adult wouldn't have such a good insight.

Ideology- This is the ideas for the magazine, and what it aims to promote. For a magazine it would be trying to promote students to attend the college and get involved with the activities.

Audience- This is who the magazine is going to be aimed at. What age group? Male or female? Why have these been chosen? The audience for a college magazine would be small as it would cover the students who attend, but no one out side of the college would want to read this. It would be male or female and would apply to them as it would have useful information given.

Representation- How the individual in the advert is portrayed. For example what are they wearing and how does it relate back to the audience? The college magazine would be trying to give a good positive outlook on students and their education.